July 29, 2022
When Tech Meets Fashion
Jenna Mutya
Tech and fashion are separate worlds that once seemed too far ever to collide. Fast forward to today, the two fields need to work hand and hand to keep up with the wants and needs of consumers. Now, more than ever, consumers rely on technology to keep in touch with all things fashion. Social media is one influence. Since the birth of Instagram in October 2010, this social media site has become an educational platform for consumers to learn about the latest trends from fashion influencers, publications, runway shows, etc. According to Statistica, there are currently 4.26 billion users who engage on social media worldwide — that’s more than half of the world’s population! By being influenced by what they see on social media, consumers have adopted behavior that craves instant gratification and won’t hesitate to make immediate purchases at their fingertips. With this being said, it makes sense why technology is essential to the success of fashion. Fashion retailers need to be where consumers are…on their phones. Below is a list of popular fashion applications that have been elevating consumer shopping experiences.
THE YES
THE YES is an eCommerce app and platform that creates a personalized shopping experience by leveraging algorithms that analyze user data in order to optimize product personalization. The app continues to learn more about users the more he or she engages on the platform. Thus, THE YES is able to curate an accurate feed that best suits a user’s size, style, and favorite brands.
WISHI
Wishi is an application that collects users with top stylists. Here, Wishi stylists are able to help users shop online while incorporating what’s already in one’s closets. Members are able to upload their clothing items and accessories to create collages of outfits to recommend and share with the online Wishi community. Wishi also acts as an affiliate marketplace where users can purchase items included in recommended outfits.
BY ROTATION
By Rotation is a London-based platform. It is the world’s first social fashion rental app that launched in 2019. Here, users or “Rotators” can rent and lend their designer fashion directly to each other thereby creating a communing of sharers.
DEPOP
Depop is a peer-to-peer social eCommerce company based in London. It is a marketplace where users can either sell or buy second-hand clothing. The purpose of the brand is to make fashion more inclusive, diverse, and less wasteful.
HURR
Hurr is a UK rental service that lends consumers the latest luxury trends and pieces. Here, consumers have access to the world’s leading fashion brands at their fingertips. Hurr is pushing for a circular economy so buying no longer has to be the default. High fashion is now more accessible and sustainable with Hurr.
The worlds have collided — technology has allowed fashion to become more accessible! Now, you can literally have access to the whole fashion industry from the palm of your hand. These innovative applications give consumers their own personalized experience that they can’t get in stores. Say goodbye to brick-in-mortar, and hello to your phone. Explore new fashion trends and find what you want, when you want it.